- Service Name
Edison Research
- Industry
Market Research, Audio Research, Election Research, Public Opinion Research
- Main Value Proposition
Edison Research provides trusted and high-quality research that helps businesses, governments, and news organizations make informed decisions.
- Description
Edison Research is a leading provider of quantitative and qualitative research services, specializing in Audio Research, Election Research, and Market Research. The company informs brands and organizations globally with accurate and timely data.
- Key Features
Gold-standard methods for measuring listener behavior; Definitive source for accurate election data; Comprehensive qualitative research capturing authentic insights; Rigorous public opinion polling adhering to high standards
- Use Cases
Edison Research is most valuable for brands seeking to understand audio consumption trends, political organizations needing accurate election data, and businesses looking to connect with their customers through qualitative insights.
- Competitive advantages
Exclusive data sets like Share of Ear® and The Infinite Dial®; A dedicated team of experienced interviewers and researchers; A comprehensive approach that combines both quantitative and qualitative research methods
- Strengths
Edison Research's strengths include its global reach, trusted reputation, and the ability to provide both syndicated and custom research tailored to client needs.
- Positioning
Edison Research positions itself as a leader in the research industry, providing high-quality data and insights that are essential for strategic decision-making.
- Audience
The target users include brands in the audio industry, political organizations, market research firms, and businesses seeking consumer insights.
- CTA
Sign Up for Weekly Insights
- Tags
Market Research
Audio Research
Election Data
Consumer Insights
- Tagline
Edison Research is a global leader in quantitative and qualitative research.
- Tone of Voice
Professional, authoritative, insightful
- Differentiation
Edison Research stands out in the market due to its extensive experience, having conducted over 12,000 surveys since 1994, and its unique capability to perform in-person research anywhere in America.
- Brand Positioning
Edison Research is identified as a trusted partner for organizations needing reliable research, emphasizing its commitment to quality and accuracy.
- Founded
1994-01-01
- Founders
Larry Rosin