EDO: Summary

EDO

Advertising, Media, Analytics, Data Measurement

EDO offers predictive engagement signals that help advertisers optimize their TV campaigns across both linear and streaming platforms.

EDO is a data, measurement, and analytics company that provides advertising leaders with predictive and historical behavioral engagement data. This enables users to know and predict the effectiveness of Convergent TV campaigns.

TV Outcomes Measurement; Streaming + Linear Cross-Screen Reporting; Competitive Ad Intelligence; Creative Rotation Optimization

EDO is most valuable for advertisers looking to measure the effectiveness of their TV campaigns, optimize ad placements in real-time, and gain competitive insights.

Access to a comprehensive database of every linear and streaming ad since 2015.; Real-time competitive insights that allow advertisers to understand their competitors' performance.; Ability to optimize campaigns on-the-fly using predictive intelligence.

EDO's strengths lie in its extensive ad database, real-time engagement metrics, and the ability to provide actionable insights for optimizing advertising strategies.

EDO positions itself as a leader in the Convergent TV advertising space, focusing on delivering actionable insights through advanced data analytics.

The target users include advertising leaders, media buyers, and marketing professionals in industries such as auto, CPG, financial services, and pharmaceuticals.

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• TV Advertising

• Data Analytics

• Engagement Metrics

• Competitive Insights

The TV Outcomes Company

Professional, Insightful, Engaging

EDO uniquely combines predictive and historical data to provide real-time insights into advertising effectiveness, which is not commonly available in the market.

EDO's brand identity is centered around being the go-to source for predictive and historical engagement data in the TV advertising industry.

2014-01-01

• Daniel Nadler

• Edward Norton