- Service Name
Mastercard Identity Solutions
- Industry
Technology, Security, Identity Verification, Fraud Prevention
- Main Value Proposition
Mastercard Identity Solutions provides businesses with the tools to prevent fraud and enhance customer acquisition through trusted identity verification.
- Description
Mastercard Identity Solutions offers global identity verification and fraud prevention services through APIs and SaaS solutions. It helps businesses assess digital risk and enhance customer experiences while combating fraud.
- Key Features
Identity Review 360 for assessing identity risk; Transaction Risk API for maximizing approval rates; Account Opening API for onboarding customers with confidence; Address Risk API for validating address risk in real-time
- Use Cases
Key scenarios include preventing fake account creation, optimizing manual fraud reviews, enhancing payment authentication, and combating transaction fraud.
- Competitive advantages
Comprehensive data analytics for assessing identity risk; Seamless integration with existing platforms without development needs; Proven effectiveness in reducing fraud and increasing legitimate customer acquisition
- Strengths
The service is backed by Mastercard's extensive data network, providing reliable insights and a strong reputation in the industry.
- Positioning
Mastercard Identity Solutions positions itself as a leader in identity verification and fraud prevention, focusing on seamless customer experiences.
- Audience
The primary target users are businesses in ecommerce, financial services, and payments sectors looking to enhance their fraud prevention strategies.
- CTA
Talk to our experts
- Tags
Fraud Prevention
Identity Verification
Customer Experience
Digital Risk
- Tagline
Smarter identity insights
- Tone of Voice
Professional, Trustworthy, Insightful
- Differentiation
The service uniquely combines behavioral, personal, and device data with global fraud insights, leveraging machine learning to enhance identity verification processes.
- Brand Positioning
The brand is identified as a trusted partner in the digital economy, emphasizing security, efficiency, and customer-centric solutions.
- Founded
2019-06-01
- Founders
Alex Algard