- Service Name
Elder
- Industry
Healthcare, Home Care, Elderly Care, Personal Care Services
- Main Value Proposition
Elder offers a cost-effective and personalized approach to home care, allowing families to maintain control over their care arrangements while ensuring quality support.
- Description
Elder is a marketplace that connects families with self-employed home carers, providing live-in and short-term care services. It aims to facilitate affordable and personalized care solutions for elderly individuals in the comfort of their own homes.
- Key Features
Affordable services, 35% cheaper than traditional alternatives; Personalized carer matching based on family needs; 24/7 support and management through the platform; Comprehensive carer profiles including background checks and reviews
- Use Cases
Families seeking long-term live-in care for elderly relatives; Individuals needing short-term respite care; Families looking for flexible visiting care to assist with daily tasks
- Competitive advantages
No joining fees or hidden costs, making it more affordable; Quick matching process with carer profiles available within 24 hours; Flexibility in service scope and scheduling, tailored to individual family needs
- Strengths
Elder's strengths include its affordability, personalized service matching, comprehensive support system, and a strong emphasis on user experience and satisfaction.
- Positioning
Elder positions itself as a modern, user-friendly alternative to traditional care agencies, focusing on affordability and personalized care solutions.
- Audience
The primary audience includes families of elderly individuals, caregivers seeking work opportunities, and individuals requiring home care services.
- CTA
Find a carer
- Tags
home care
elderly care
live-in care
personalized care
- Tagline
We connect families with self-employed live-in carers
- Tone of Voice
Supportive, informative, compassionate
- Differentiation
Elder stands out by providing a marketplace model that connects families directly with self-employed carers, eliminating additional fees typically charged by traditional care providers.
- Brand Positioning
Elder's brand identity is centered around compassion, reliability, and empowerment, aiming to transform the experience of finding and managing care for families.
- Founded
2015-12-01
- Founders
Pete Dowds
Tom Brooks