- Service Name
Empire Today
- Industry
Home Improvement, Flooring, Residential and Commercial Flooring, Installation Services
- Main Value Proposition
Empire Today provides high-quality flooring solutions with a focus on convenience and customer satisfaction, ensuring a seamless experience from selection to installation.
- Description
Empire Today offers a wide range of flooring solutions including carpet, laminate, hardwood, vinyl, and tile, all with professional installation services. Their unique shop-at-home model allows customers to select flooring options from the comfort of their own home.
- Key Features
Free in-home estimates; Professional installation services; All-inclusive pricing with no hidden fees; Wide variety of flooring options including eco-friendly choices
- Use Cases
Empire Today is most valuable for homeowners looking to upgrade their flooring, businesses needing commercial flooring solutions, and property managers seeking efficient flooring installation services.
- Competitive advantages
Low price guarantee that beats competitors' offers; Extensive selection of flooring types and styles; Strong customer satisfaction evidenced by over 25,000 five-star reviews
- Strengths
Empire Today excels in providing a comprehensive service that includes free estimates, professional installation, and a wide range of flooring options tailored to customer needs.
- Positioning
Empire Today positions itself as a leader in the flooring industry by offering a unique combination of convenience, quality products, and exceptional customer service.
- Audience
The target users include homeowners, business owners, and property management professionals who value convenience, quality, and professional service.
- CTA
Schedule a FREE In-Home Estimate
- Tags
Flooring
Home Improvement
Carpet Installation
Vinyl Flooring
- Tagline
Better at Home™
- Tone of Voice
Professional, approachable, informative
- Differentiation
Empire Today stands out in the market with its shop-at-home service model, allowing customers to view and select flooring options in their own space, combined with next-day installation for in-stock products.
- Brand Positioning
Empire Today is identified as a reliable and customer-centric brand in the home improvement sector, focusing on making flooring selection and installation easy and accessible.
- Founded
1959-01-01
- Founders
Keith Weinberger
Seymour Cohen