- Service Name
Encircled
- Industry
Fashion, Apparel, Sustainable Clothing, Women's Clothing
- Main Value Proposition
Encircled offers stylish, comfortable clothing that is ethically produced and designed for versatility, making it perfect for both travel and everyday life.
- Description
Encircled is a Canadian and female-founded sustainable clothing brand that specializes in creating comfortable, travel-friendly apparel. Their clothing is designed to be versatile and stylish, suitable for both everyday wear and travel.
- Key Features
Ethically made in Canada; Versatile multi-wear designs; Comfortable and stylish for everyday and travel; Sustainable materials and practices
- Use Cases
Traveling for business or leisure; Everyday casual wear; Layering for different occasions; Creating a capsule wardrobe
- Competitive advantages
100% Canadian-made products; Focus on sustainable and ethical production; Versatile designs that cater to both casual and formal settings
- Strengths
Encircled's strengths lie in its commitment to ethical manufacturing, high-quality materials, and the ability to create stylish yet comfortable clothing that meets the needs of modern consumers.
- Positioning
Encircled positions itself as a premium, ethical clothing brand that prioritizes sustainability and comfort, appealing to consumers who value both style and social responsibility.
- Audience
The target audience includes environmentally conscious women, frequent travelers, and those seeking comfortable yet stylish clothing options.
- CTA
Shop Now
- Tags
Sustainable Fashion
Ethical Clothing
Comfortable Apparel
Travel-Friendly Clothing
- Tagline
We make wanderleisure. Comfortable, travel-inspired, elegant clothing that takes you places.
- Tone of Voice
Friendly, informative, empowering
- Differentiation
Encircled stands out in the market by being a certified B-Corporation, emphasizing transparency and ethical practices in their supply chain, and focusing on creating 'wanderleisure' clothing that combines comfort with style.
- Brand Positioning
Encircled is identified as a woman-owned, Canadian brand that champions ethical fashion and sustainability, aiming to create a positive impact through its business practices.
- Founded
2012-01-01
- Founders
Kristi Soomer