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Epilogue Wills: Summary

Epilogue Wills provides an online platform for Canadians to create legally-binding wills quickly and affordably. Users can complete their wills in about 20 minutes from the comfort of their own homes.

Service Name

Epilogue Wills

Industry

Legal Services, Estate Planning, Online Wills

Main Value Proposition

Epilogue Wills offers a fast, affordable, and user-friendly way to create legally-binding wills, ensuring peace of mind for users and their families.

Description

Epilogue Wills provides an online platform for Canadians to create legally-binding wills quickly and affordably. Users can complete their wills in about 20 minutes from the comfort of their own homes.

Key Features

Starting from $139; Free lifetime updates; Built by lawyers; Customizable wills with detailed signing instructions

Use Cases

Individuals looking to create a will quickly and affordably; Families wanting to ensure their final wishes are documented; Canadians needing to update their wills as life changes occur

Competitive advantages

Significantly lower cost compared to traditional lawyers; User-friendly interface that simplifies the will creation process; Free updates to wills as life circumstances change

Strengths

Epilogue Wills is praised for its ease of use, affordability, and the ability to create comprehensive wills without the need for a lawyer, making it a convenient option for many users.

Positioning

Epilogue positions itself as a modern, accessible alternative to traditional estate planning services, focusing on affordability and user experience.

Audience

The primary target audience includes Canadians who are looking for an easy and cost-effective way to create their wills, particularly young families and individuals who have delayed estate planning.

Brand Positioning

Epilogue is positioned as a trustworthy and innovative brand in the estate planning space, emphasizing its legal expertise and commitment to customer support.

CTA

Start My Will

Differentiation

Epilogue is founded by former estate lawyers who aim to democratize estate planning, making it accessible and affordable for all Canadians, unlike traditional legal services that can be costly.

Tagline

Simple, Smart Online Wills

Tags
  • Online Wills

  • Estate Planning

  • Affordable Legal Services

  • User-Friendly

Tone of Voice

Friendly, approachable, straightforward

Founders
  • Arin Klug

  • Daniel Goldgut