- Service Name
Epilogue Wills
- Industry
Legal Services, Estate Planning, Online Wills
- Main Value Proposition
Epilogue Wills offers a fast, affordable, and user-friendly way to create legally-binding wills, ensuring peace of mind for users and their families.
- Description
Epilogue Wills provides an online platform for Canadians to create legally-binding wills quickly and affordably. Users can complete their wills in about 20 minutes from the comfort of their own homes.
- Key Features
Starting from $139; Free lifetime updates; Built by lawyers; Customizable wills with detailed signing instructions
- Use Cases
Individuals looking to create a will quickly and affordably; Families wanting to ensure their final wishes are documented; Canadians needing to update their wills as life changes occur
- Competitive advantages
Significantly lower cost compared to traditional lawyers; User-friendly interface that simplifies the will creation process; Free updates to wills as life circumstances change
- Strengths
Epilogue Wills is praised for its ease of use, affordability, and the ability to create comprehensive wills without the need for a lawyer, making it a convenient option for many users.
- Positioning
Epilogue positions itself as a modern, accessible alternative to traditional estate planning services, focusing on affordability and user experience.
- Audience
The primary target audience includes Canadians who are looking for an easy and cost-effective way to create their wills, particularly young families and individuals who have delayed estate planning.
- Brand Positioning
Epilogue is positioned as a trustworthy and innovative brand in the estate planning space, emphasizing its legal expertise and commitment to customer support.
- CTA
Start My Will
- Differentiation
Epilogue is founded by former estate lawyers who aim to democratize estate planning, making it accessible and affordable for all Canadians, unlike traditional legal services that can be costly.
- Tagline
Simple, Smart Online Wills
- Tags
Online Wills
Estate Planning
Affordable Legal Services
User-Friendly
- Tone of Voice
Friendly, approachable, straightforward
- Founders
Arin Klug
Daniel Goldgut