- Service Name
ERA Licence
- Industry
Education, Media, Educational Resources, Audiovisual Content
- Main Value Proposition
The ERA Licence offers educational institutions the ability to utilize high-quality broadcast content to enrich their teaching and learning processes.
- Description
The ERA Licence enables educational institutions such as schools, colleges, and universities to legally use recordings of TV and radio broadcasts for educational purposes. It provides access to a vast library of video clips, films, and documentaries that enhance the learning experience.
- Key Features
Access to a vast library of educational video clips and documentaries; Ability to request specific clips and documentaries; Support for various educational curricula including Scottish Curriculum for Excellence; Resources for teachers including guides and adaptations for classroom use
- Use Cases
Enhancing lesson plans with relevant video content; Providing supplementary materials for various subjects; Supporting teachers in delivering engaging and interactive lessons
- Competitive advantages
Exclusive access to BBC's extensive archive of educational content not available on other platforms; Quick turnaround for requested content, enhancing lesson planning efficiency; Comprehensive support for various educational levels and subjects
- Strengths
The service is highly valued by educators for its extensive library, quick response to content requests, and its alignment with educational standards, making it an essential resource for teaching.
- Positioning
The ERA Licence positions itself as a vital resource for educational institutions, facilitating the integration of broadcast media into the curriculum to improve educational outcomes.
- Audience
The primary target users are teachers and educators in schools, colleges, and universities who seek to enhance their teaching with audiovisual materials. The service is particularly beneficial for those teaching English, History, Geography, and other subjects that can leverage broadcast content.
- CTA
Apply or renew your ERA Licence
- Tags
Educational Resources
Broadcast Media
Teacher Support
Curriculum Enhancement
- Tagline
Our licence enables schools, colleges and universities to make educational use of recordings of TV and Radio broadcasts.
- Tone of Voice
Supportive, informative, engaging
- Differentiation
The service stands out by providing a unique 'request a clip' feature that allows educators to obtain specific content that may not be readily available elsewhere, ensuring they have the resources they need for effective lesson planning.
- Brand Positioning
ERA is positioned as a supportive partner in education, dedicated to providing access to high-quality audiovisual resources that enhance teaching and learning.
ERA Licence: Summary
The ERA Licence enables educational institutions such as schools, colleges, and universities to legally use recordings of TV and radio broadcasts for educational purposes. It provides access to a vast library of video clips, films, and documentaries that enhance the learning experience.