- Service Name
eSalon Custom Hair Color
- Industry
Beauty, Hair Care, Hair Color, Custom Hair Solutions
- Main Value Proposition
Experience salon-quality hair color tailored to your unique needs, delivered directly to your door.
- Description
eSalon offers personalized at-home hair color solutions crafted by licensed colorists. Each shade is made from scratch to meet individual color goals, ensuring a unique experience for every customer.
- Key Features
Custom hair color made by licensed colorists; Up to 100% gray coverage; Personalized instructions and color profile; Subscription plan for regular deliveries and savings
- Use Cases
Individuals seeking a custom hair color solution; Customers looking for convenient at-home hair coloring options; People needing effective gray coverage; Users wanting to maintain or change their hair color regularly
- Competitive advantages
Personalized service with licensed colorists; High-quality results comparable to traditional salons; Convenient home delivery and subscription options
- Strengths
eSalon excels in delivering personalized hair color solutions, ensuring customer satisfaction with a Color Happiness Guarantee and a strong reputation backed by multiple beauty awards.
- Positioning
eSalon positions itself as a leader in the personalized beauty market, focusing on custom hair color solutions that cater to individual preferences and needs.
- Audience
Target users include individuals who prefer personalized beauty solutions, those looking for convenient hair care options, and customers seeking high-quality hair color without salon visits.
- CTA
Try it for $26.00
- Tags
Custom Hair Color
Personalized Beauty
Salon Quality
Hair Care
- Tagline
Infinite hair colors. One you.
- Tone of Voice
Friendly, professional, informative
- Differentiation
eSalon stands out by providing a fully customized hair color experience, utilizing licensed colorists and a patented color-dispensing machine that allows for infinite pigment variations.
- Brand Positioning
eSalon is recognized as a premium brand in the home hair color industry, emphasizing quality, customization, and customer satisfaction.
- Founded
2008-01-01
- Founders
Cory Rosenberg
Francisco Gimenez
Omar Mourad
Tamim Mourad