- Service Name
Ethnologue
- Industry
Linguistics, Research, Language Documentation, Language Preservation
- Main Value Proposition
Ethnologue offers the most authoritative and comprehensive information on the world's languages, enabling informed decisions in language contexts globally.
- Description
Ethnologue is a comprehensive resource that provides detailed information on the world's languages, including their status, distribution, and demographics. It serves as an authoritative reference for researchers, educators, and anyone interested in linguistic diversity.
- Key Features
Extensive database of over 7,164 languages; Detailed statistics on language vitality and demographics; Research contributions from linguists worldwide; Resources for understanding language endangerment and development
- Use Cases
Ethnologue is most valuable for linguists conducting research, educators teaching language diversity, policymakers addressing language preservation, and anyone interested in global linguistic trends.
- Competitive advantages
Largest database of living languages with detailed insights; Collaboration with a global network of language researchers; Focus on both endangered and thriving languages
- Strengths
Ethnologue's strengths lie in its authoritative data, comprehensive coverage of languages, and its commitment to ongoing research and updates.
- Positioning
Ethnologue positions itself as the leading resource for language information, catering to a global audience interested in linguistic diversity and preservation.
- Audience
The target users include linguists, educators, researchers, policymakers, and language enthusiasts who seek in-depth knowledge about languages.
- CTA
Explore Languages
- Tags
Language Research
Linguistic Diversity
Language Preservation
Endangered Languages
- Tagline
Languages of the World
- Tone of Voice
Authoritative, informative, scholarly
- Differentiation
Ethnologue stands out due to its extensive research backing, collaboration with linguists, and its long-standing history since 1951, making it a trusted source in the field of linguistics.
- Brand Positioning
Ethnologue is identified as a reliable and authoritative source in the field of linguistics, emphasizing its research-driven approach and commitment to language documentation.
- Founded
1951-01-01
- Founders
Richard Pittman