- Service Name
E tū Union
- Industry
Labor Union, Advocacy, Community Support, Employment Services
- Main Value Proposition
E tū offers a collective voice and support for workers, enabling them to improve their working conditions and advocate for their rights.
- Description
E tū is a private-sector union that empowers working people and communities across various sectors in Aotearoa. It provides support, representation, and resources to improve working lives and advocate for fair treatment.
- Key Features
E tū Job Match recruitment service; Solidarity Membership for additional support; Campaigns for living wage and workers' rights; Resources and support for members
- Use Cases
E tū is most valuable for workers seeking representation in negotiations, job-seekers looking for decent employment, and individuals wanting to support union initiatives.
- Competitive advantages
Comprehensive support across multiple sectors including aviation, engineering, and community services; Strong focus on advocacy for living wages and workers' rights; Access to resources and job matching services for members
- Strengths
E tū's strengths lie in its commitment to integrity, support for diverse communities, and proactive approach to improving workers' rights and conditions.
- Positioning
E tū positions itself as a leading union in Aotearoa that not only advocates for workers' rights but also empowers communities through collective action.
- Audience
The target users include workers in the private sector, job-seekers, and individuals interested in supporting union activities, particularly in sectors like aviation, engineering, and community support.
- CTA
Join E tū online! / Join today
- Tags
Union
Workers' Rights
Community Support
Job Matching
- Tagline
Empowering working people and our communities for a better life
- Tone of Voice
Empowering, supportive, trustworthy
- Differentiation
E tū uniquely combines union representation with community empowerment, focusing on a wide range of sectors and providing tailored support for job-seekers and workers.
- Brand Positioning
E tū's brand identity is rooted in solidarity, integrity, and community support, emphasizing its role as a trusted advocate for workers.
- Founded
2015-10-01