- Service Name
American Evaluation Association
- Industry
Non-profit, education, professional association, evaluation
- Main Value Proposition
AEA provides evaluators with the tools, resources, and community support necessary to enhance their skills and impact in the field of evaluation.
- Description
The American Evaluation Association (AEA) is dedicated to the application and exploration of various forms of evaluation, including program and personnel evaluation. AEA aims to foster an inclusive environment for evaluators of all experience levels to learn and connect.
- Key Features
Diverse membership and community engagement; Year-round educational programs and resources; In-person events for networking and professional development; Publications that guide best practices in evaluation
- Use Cases
AEA is most valuable for evaluation professionals seeking to enhance their skills, connect with peers, and access resources that support their work in evaluation.
- Competitive advantages
Strong focus on diversity, equity, inclusion, and belonging (DEIB); Access to a wide array of resources, including publications and training; Opportunities for professional networking through events and community engagement
- Strengths
The AEA's strengths lie in its commitment to inclusivity, its extensive educational offerings, and its ability to connect professionals across various evaluation specialties.
- Positioning
AEA positions itself as a leading organization in the evaluation field, promoting best practices and fostering a collaborative community among evaluators.
- Audience
The target users include evaluation professionals, researchers, policy writers, and students interested in evaluation, particularly those from diverse backgrounds.
- CTA
Join/Renew
- Tags
evaluation
professional development
community
education
- Tagline
The American Evaluation Association Values
- Tone of Voice
Inclusive, professional, supportive
- Differentiation
AEA uniquely combines a commitment to diversity and inclusion with a comprehensive range of educational programs and networking opportunities tailored for evaluation professionals.
- Brand Positioning
The brand identity of AEA emphasizes excellence in evaluation practice, inclusivity, and a commitment to advancing the field through education and collaboration.
- Founded
1986-01-01