- Service Name
Evelyn & Bobbie
- Industry
Fashion, Intimate Apparel, Women's Underwear, Bras
- Main Value Proposition
Evelyn & Bobbie provides innovative, comfortable, and stylish bras and underwear that prioritize women's health and well-being.
- Description
Evelyn & Bobbie offers a range of women's intimate apparel, focusing on seamless and wireless bras and underwear designed for comfort and support. Their products are crafted with innovative materials and ergonomic designs to enhance the wearing experience.
- Key Features
Toxin-free materials including Oeko-Tex 100™ certification; Ergonomic design for pain-free wireless support; Antimicrobial and moisture-wicking fabric for all-day comfort; Seamless and sensitive-skin friendly construction
- Use Cases
Everyday wear for comfort and support; Active lifestyles requiring flexible and breathable materials; Special occasions where style and comfort are equally important
- Competitive advantages
Patented technology that provides superior support without underwires; Focus on health and comfort, specifically designed for larger busts; Inclusive sizing options catering to a wide range of body types
- Strengths
Evelyn & Bobbie's strengths lie in their innovative design, commitment to comfort, and the use of high-quality, non-toxic materials that cater to women's health needs.
- Positioning
Evelyn & Bobbie positions itself as a health-conscious brand that disrupts the traditional bra market by offering innovative, comfortable, and stylish solutions for women.
- Audience
The primary audience includes women seeking comfortable and stylish intimate apparel, particularly those with larger busts or those who experience discomfort with traditional bras.
- CTA
SHOP BRAS
- Tags
wireless bras
comfortable underwear
women's intimates
patented technology
- Tagline
A BRA THAT LOVES YOU BACK
- Tone of Voice
Empowering, supportive, innovative
- Differentiation
The patented EB Core® technology offers a unique 3D lift and support system that sets Evelyn & Bobbie apart from traditional bras, ensuring comfort without compromising on style.
- Brand Positioning
The brand identity emphasizes empowerment, comfort, and health, appealing to women who value both style and well-being in their intimate apparel.
- Founded
2013-01-01
- Founders
Bree R. McKeen