- Service Name
Everything But Water
- Industry
Retail, Fashion, Swimwear, Women's Apparel
- Main Value Proposition
Everything But Water provides fashionable swimwear and resortwear that caters to diverse body types while offering a rewarding shopping experience.
- Description
Everything But Water is an online retailer specializing in women's swimwear and resortwear. They offer a wide range of stylish swimsuits, cover-ups, and accessories designed for various body types and preferences.
- Key Features
EBW Rewards program for earning points and discounts; Free shipping and returns on orders over $100; Diverse range of swimwear styles including bikinis, one-pieces, and tankinis; Personalized fit recommendations through the Perfect Fit Finder™
- Use Cases
The service is most valuable for customers looking for fashionable swimwear for vacations, beach outings, and pool parties, as well as those seeking personalized fit solutions.
- Competitive advantages
Free shipping on orders over $100, enhancing customer satisfaction; A comprehensive range of swimwear styles and fits, including plus sizes; A loyalty program that rewards customers for their purchases
- Strengths
Everything But Water excels in offering a diverse selection of stylish swimwear, a user-friendly shopping experience, and a commitment to customer satisfaction through rewards and fit assistance.
- Positioning
Everything But Water positions itself as a premium online destination for designer swimwear and resortwear, focusing on style, fit, and customer loyalty.
- Audience
The target users include women of various body types seeking stylish swimwear, fashion-conscious individuals looking for resortwear, and loyal customers interested in rewards programs.
- CTA
Sign Up for EBW Rewards
- Tags
swimwear
resortwear
fashion
women's clothing
- Tagline
Designer Swimsuits & Resortwear
- Tone of Voice
Sophisticated, inviting, stylish
- Differentiation
The service uniquely combines a wide selection of designer swimwear with a focus on fit and customer loyalty through the EBW Rewards program.
- Brand Positioning
The brand identity emphasizes sophistication and style, appealing to women who value both fashion and functionality in their swimwear choices.
- Founded
1984-11-01
- Founders
Sheila Sheila Arnold