- Service Name
Explore Edmonton
- Industry
Tourism, Travel, City Guide, Destination Marketing
- Main Value Proposition
Explore Edmonton serves as the ultimate resource for discovering the city's vibrant culture, events, and culinary scene, making it easy for visitors to plan their trip.
- Description
Explore Edmonton is a comprehensive guide for visitors to Alberta's capital city, showcasing attractions, events, and local experiences. It caters to festival enthusiasts, outdoor adventurers, and first-time visitors looking to discover the best of Edmonton.
- Key Features
Diverse range of attractions and experiences; Highlighting Indigenous culture and experiences; Comprehensive event calendar; Curated dining options featuring local cuisine
- Use Cases
Ideal for tourists planning their visit, locals looking for events, and anyone interested in exploring Edmonton's cultural and culinary landscape.
- Competitive advantages
Recognition as a Top City in Lonely Planet’s Best In Travel 2025 list; A wide variety of year-round festivals and events; Strong focus on sustainable travel and local culture
- Strengths
The landing page effectively highlights Edmonton's diverse offerings, including its festivals, culinary scene, and Indigenous experiences, appealing to a wide range of visitors.
- Positioning
Explore Edmonton positions itself as the go-to guide for experiencing the best of Edmonton, emphasizing its unique cultural and recreational offerings.
- Audience
Target users include tourists, festival-goers, outdoor enthusiasts, and individuals interested in Indigenous culture.
- CTA
Sign Up for the Newsletter
- Tags
Tourism
Cultural Experiences
Events
Dining
- Tagline
This is Edmonton
- Tone of Voice
Inviting, enthusiastic, informative
- Differentiation
Edmonton is uniquely positioned as a city with a rich Indigenous heritage and a reputation for being a festival city, offering experiences that are not commonly found in other destinations.
- Brand Positioning
The brand identity is centered around celebrating Edmonton's vibrant culture, diverse experiences, and commitment to sustainability.
- Founded
1993-01-01