- Service Name
Eyeconic
- Industry
Eyewear, retail, e-commerce, optical
- Main Value Proposition
Eyeconic offers a seamless shopping experience for eyewear while maximizing savings through insurance benefits.
- Description
Eyeconic is an online store that specializes in selling prescription glasses, sunglasses, and contact lenses. It connects eyewear with insurance benefits to provide savings for customers.
- Key Features
Virtual Try-On tool for eyewear; Integration with VSP and MetLife insurance for savings; Wide selection of designer brands and styles; Free shipping and returns on all orders
- Use Cases
Eyeconic is most valuable for individuals looking to purchase prescription eyewear, those wanting to utilize their vision insurance benefits, and customers seeking trendy eyewear styles.
- Competitive advantages
Direct integration with major vision insurance providers like VSP and MetLife; A diverse range of eyewear options including designer brands; User-friendly features like Virtual Try-On to enhance the shopping experience
- Strengths
Eyeconic's strengths lie in its extensive product range, strong partnerships with insurance providers, and innovative shopping tools that enhance customer experience.
- Positioning
Eyeconic positions itself as a convenient and cost-effective solution for eyewear shopping, particularly for those with vision insurance.
- Audience
The target users include individuals with vision insurance, fashion-conscious consumers looking for eyewear, and families shopping for kids' eyewear.
- CTA
Shop Glasses, Shop Sunglasses, Shop Contacts
- Tags
eyewear
vision insurance
online shopping
designer glasses
- Tagline
Got VSP® Insurance? We’ve Got Savings on Contacts and Glasses.
- Tone of Voice
Friendly, informative, accessible
- Differentiation
Eyeconic uniquely combines eyewear shopping with insurance benefits, allowing customers to save significantly on their purchases.
- Brand Positioning
Eyeconic's brand identity emphasizes affordability, convenience, and a commitment to eye care, appealing to a broad audience seeking quality eyewear.
- Founded
2011-01-01