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Eyerim: Summary

Eyerim is an online retailer specializing in designer sunglasses, contact lenses, and prescription glasses from over 80 brands. They offer a risk-free shopping experience with free returns and virtual try-on options.

Service Name

Eyerim

Industry

Retail, Eyewear, Online Shopping, Fashion

Main Value Proposition

Eyerim provides a convenient and risk-free online shopping experience for eyewear, allowing customers to try on glasses virtually and return them easily if they are not satisfied.

Description

Eyerim is an online retailer specializing in designer sunglasses, contact lenses, and prescription glasses from over 80 brands. They offer a risk-free shopping experience with free returns and virtual try-on options.

Key Features

Free shipping on orders over €89; 30-day free return policy; Free eye measurement service; Authorized retailer for multiple brands

Use Cases

Finding the perfect pair of prescription glasses; Shopping for stylish sunglasses; Purchasing contact lenses online; Utilizing virtual try-on to select eyewear

Competitive advantages

Risk-free shopping with a 30-day return policy; Free eye measurement service in-store; Wide selection of over 80 designer brands

Strengths

Eyerim's strengths include its extensive product range, user-friendly online shopping experience, and strong customer service with free returns and eye measurement services.

Positioning

Eyerim positions itself as a leading online eyewear retailer in Europe, focusing on quality, style, and customer satisfaction.

Audience

The target audience includes fashion-conscious individuals looking for designer eyewear, people needing prescription glasses, and those interested in contact lenses.

CTA

Shop Now

Tags
  • eyewear

  • sunglasses

  • contact lenses

  • prescription glasses

Tagline

Virtual Try-On

Tone of Voice

Friendly, professional, informative

Differentiation

Eyerim stands out in the market by offering a unique virtual try-on feature, allowing customers to see how glasses will look on them before purchasing, combined with a wide selection of designer brands.

Brand Positioning

Eyerim's brand identity is centered around being a trusted and stylish choice for eyewear, emphasizing convenience and a premium shopping experience.

Founded

2015-01-01

Founders
  • Andrea Zahurancova