- Service Name
Eyewa
- Industry
Retail, Eyewear, E-commerce, Optical
- Main Value Proposition
Eyewa provides a seamless shopping experience for eyewear, combining online convenience with the ability to try products in-store.
- Description
Eyewa is an omnichannel eyewear hub offering a wide range of prescription glasses, sunglasses, and contact lenses. Customers can shop online and enjoy the convenience of click-and-collect from over 150 stores in the UAE.
- Key Features
Click and collect from 150+ stores; Virtual try-on feature for glasses and lenses; Up to 40% off on selected items; Wide selection of eyewear including sunglasses and contact lenses
- Use Cases
Eyewa is most valuable for customers looking to purchase prescription glasses, sunglasses, or contact lenses, especially those who prefer trying products before buying.
- Competitive advantages
Extensive network of physical stores for easy collection and try-ons; Virtual try-on technology enhancing customer experience; Competitive pricing with significant discounts on products
- Strengths
Eyewa's strengths lie in its omnichannel approach, diverse product range, and user-friendly online shopping experience.
- Positioning
Eyewa positions itself as a leading multi-brand eyewear hub in the GCC, focusing on quality and customer convenience.
- Audience
The target audience includes fashion-conscious individuals, contact lens users, and anyone in need of prescription eyewear, particularly in the UAE.
- CTA
Shop now
- Tags
eyewear
contact lenses
sunglasses
glasses
- Tagline
Tap, Try, Buy - Reserve your glasses online and try at any eyewa store for free!
- Tone of Voice
Friendly, informative, engaging
- Differentiation
Eyewa uniquely integrates online shopping with physical store experiences, allowing customers to reserve and try on eyewear before purchase.
- Brand Positioning
Eyewa's brand identity emphasizes modernity, accessibility, and a customer-centric approach in the eyewear market.
- Founded
2017-01-01
- Founders
Anass Boumediene
Mehdi Oudghiri