- Service Name
AdBook+
- Industry
Advertising Technology, Ad Management, Order Management Systems, Digital Advertising
- Main Value Proposition
FatTail offers a unique advertising platform that enhances operational efficiency while providing transparency and control, tailored to the specific needs of its clients.
- Description
AdBook+ is an advertising platform that combines the efficiency of programmatic advertising with the transparency and control of direct advertising. It is designed to streamline ad operations for publishers and advertisers alike.
- Key Features
Converged sales across all media types; Flexibility and customization; End-to-end deal automation; Monthly platform capability releases
- Use Cases
AdBook+ is most valuable for ad operations professionals seeking flexibility in their order management systems and for CROs looking to enhance revenue through efficient deal servicing.
- Competitive advantages
Superior set of features developed over 20 years; Strong client partnerships with a consultative approach; Regular updates and innovations to meet evolving ad tech needs
- Strengths
FatTail's main strengths include its commitment to client service, the ability to adapt to unique business requirements, and a robust platform that supports various media types.
- Positioning
FatTail positions itself as a leader in the advertising technology space, focusing on direct advertising solutions that prioritize client needs and operational efficiency.
- Audience
The target users include ad operations professionals, Chief Revenue Officers (CROs), and publishers who require a comprehensive and adaptable advertising solution.
- CTA
REQUEST A DEMO
- Tags
Advertising Technology
Ad Operations
Digital Transformation
Order Management
- Tagline
More than order management
- Tone of Voice
Professional, consultative, innovative
- Differentiation
FatTail differentiates itself by focusing on flexibility and service, treating each client as unique and customizing solutions to fit their specific business needs.
- Brand Positioning
FatTail's brand identity is built around innovation, partnership, and a commitment to evolving with the needs of its clients in the advertising industry.
- Founded
2001-01-01
- Founders
Barry Witkow
Douglas Huntington