- Service Name
Fido Mobile Services
- Industry
Telecommunications, mobile services, cellular service, mobile devices
- Main Value Proposition
Fido provides affordable mobile plans and devices with exclusive online savings and flexible options for customers.
- Description
Fido offers a range of mobile phones and plans, including options for certified pre-owned devices. Customers can enjoy fast, reliable internet and exclusive online deals.
- Key Features
Data Overage Protection; 5 Extra Hours of Data; Certified Pre-Owned Devices up to 80% off; Fido RoamTM for international usage
- Use Cases
Fido is most valuable for customers looking for affordable mobile plans, those interested in certified pre-owned devices, and users who travel frequently and need reliable international service.
- Competitive advantages
No annual fee for the Rogers Mastercard® with cash back rewards; Hassle-free returns with a 30-day policy; Exclusive online offers that provide additional savings
- Strengths
Fido's strengths include competitive pricing, a wide selection of devices, and customer-friendly policies such as Data Overage Protection and easy returns.
- Positioning
Fido positions itself as a cost-effective mobile service provider that prioritizes customer savings and convenience.
- Audience
The target audience includes budget-conscious consumers, tech-savvy individuals looking for the latest devices, and frequent travelers needing mobile connectivity.
- CTA
Shop now, Get it now, Sign in
- Tags
mobile plans
smartphones
internet services
customer rewards
- Tagline
It's Better Online!
- Tone of Voice
Friendly, approachable, informative
- Differentiation
Fido stands out by offering significant savings on setup fees and exclusive online deals, along with unique features like Data Overage Protection and Fido RoamTM.
- Brand Positioning
Fido's brand identity is centered around affordability, customer satisfaction, and innovative mobile solutions.
- Founded
1996-12-01
- Founders
Nadav Topolski