- Service Name
Field Agent
- Industry
Market Research, Retail Solutions, Data Collection, Mobile Research
- Main Value Proposition
Field Agent offers personalized retail solutions that enable businesses to audit stores, drive product trials, and connect with shoppers anytime and anywhere.
- Description
Field Agent provides mobile research and retail data collection services designed to help brands and retailers address various retail challenges. Their solutions leverage a crowd of over two million app users to deliver insights, audits, and product trials efficiently.
- Key Features
Location-specific audits; Shopper insights and reviews; On-demand sales solutions; Self-serve and full-service options
- Use Cases
Conducting in-store audits to assess product placement; Gathering shopper insights through mystery shopping; Driving product trials with digital demos; Collecting reviews and feedback on products
- Competitive advantages
Access to a large crowd of over two million agents for data collection; Flexible self-serve and full-service options tailored to client needs; AI-driven technology for tracking product movement and insights
- Strengths
Field Agent's strengths lie in its extensive network of agents, innovative use of technology for data collection, and the ability to provide actionable insights quickly.
- Positioning
Field Agent positions itself as a leader in mobile research and retail data collection, catering to the needs of busy professionals seeking quick and reliable results.
- Audience
The primary target users include retail brands, marketing professionals, and agencies looking for efficient data collection and insights to enhance their retail strategies.
- CTA
Shop Products Now
- Tags
Retail Solutions
Market Research
Data Collection
Shopper Insights
- Tagline
Solutions for Today's Retail Challenges
- Tone of Voice
Professional, Engaging, Supportive
- Differentiation
Field Agent uniquely combines a vast network of app users with AI technology to provide real-time insights and visibility into retail performance, setting it apart from traditional market research methods.
- Brand Positioning
Field Agent's brand identity is centered around being a trusted partner for brands and retailers, providing innovative solutions that bridge the gap between consumers and products.
- Founded
2010-04-17
- Founders
Henry Ho
Kelly Miller
Rick West