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Boutique Homes by Figment: Summary

Boutique Homes by Figment offers designer rentals in heritage homes across Singapore, combining boutique hotel aesthetics with the charm of historical architecture. The service provides flexible leasing options for individuals seeking a unique living experience in vibrant neighborhoods.

Service Name

Boutique Homes by Figment

Industry

Real Estate, Rental Housing, Boutique Coliving, Heritage Rentals

Main Value Proposition

Experience luxurious living in heritage homes that blend modern design with historical significance, providing a unique and enriching lifestyle.

Description

Boutique Homes by Figment offers designer rentals in heritage homes across Singapore, combining boutique hotel aesthetics with the charm of historical architecture. The service provides flexible leasing options for individuals seeking a unique living experience in vibrant neighborhoods.

Key Features

Fuss-Free Comfort with weekly cleaning and high-speed WiFi; Room to Breathe with private studios and bathrooms in spacious homes; Support for the arts with 15% of rental profits going to artist commissions; Flexible monthly contracts in central locations near public transport

Use Cases

Ideal for expats looking for a welcoming community, professionals seeking stylish living spaces, and individuals wanting to support local arts while enjoying a unique home environment.

Competitive advantages

Exclusive access to heritage shophouses that only a small percentage of locals can enjoy; A strong community focus with events and networking opportunities through the Figment Club House; Flexible leasing options that cater to both short-term and long-term residents

Strengths

The service excels in providing a unique living experience that combines comfort, community, and cultural engagement, making it appealing to a diverse range of professionals.

Positioning

Boutique Homes positions itself as a premium living option that merges the charm of heritage architecture with modern amenities, appealing to those who seek more than just a place to live.

Audience

Target users include young professionals, expats, and creatives who value heritage, design, and community engagement.

CTA

Find My Boutique Home

Tags
  • Boutique Rentals

  • Heritage Homes

  • Coliving

  • Designer Living

Tagline

Welcome to Boutique Homes by Figment: Where boutique hotel style meets heritage homes

Tone of Voice

Inviting, sophisticated, community-oriented

Differentiation

Boutique Homes stands out by offering a curated collection of heritage properties that are not only aesthetically pleasing but also support local artists and foster a vibrant community.

Brand Positioning

Figment is positioned as a boutique coliving operator that emphasizes heritage, community, and artistic engagement, appealing to discerning individuals who appreciate unique living experiences.

Founded

2019-05-07

Founders
  • Fang Low