- Service Name
First Internet Bank
- Industry
Banking, Financial Services, Online Banking, Digital Banking
- Main Value Proposition
First Internet Bank provides innovative online banking solutions that combine competitive rates with personalized customer service.
- Description
First Internet Bank is an online banking institution that offers a variety of financial services including savings accounts, checking accounts, and loans. It is recognized for its competitive rates and exceptional customer service.
- Key Features
High yield Money Market Savings Account with 3.61% APY; Award-winning Do More Business CheckingTM; 24/7 online banking access; Excellent customer service with human interaction
- Use Cases
Ideal for individuals and businesses looking for high-yield savings options, efficient online banking services, and personalized customer support.
- Competitive advantages
Higher interest rates compared to national averages; No fees for electronic payments directly to clients' accounts; Strong customer service reputation with personalized support
- Strengths
First Internet Bank's strengths include its high yield savings options, user-friendly online banking platform, and a strong commitment to customer satisfaction.
- Positioning
First Internet Bank positions itself as a leader in online banking, emphasizing innovation, customer service, and competitive financial products.
- Audience
Target users include tech-savvy individuals, small business owners, and anyone seeking competitive banking solutions without the hassle of traditional banking.
- CTA
Open an account
- Tags
Online Banking
High Yield Savings
Business Checking
Customer Service
- Tagline
Imagine More.®
- Tone of Voice
Friendly, professional, approachable
- Differentiation
As the first online-only bank, First Internet Bank revolutionized banking by offering services without the need for physical branches, focusing on convenience and accessibility.
- Brand Positioning
The brand identity of First Internet Bank is centered around being a modern, accessible, and customer-focused online banking solution.
- Founded
1999-01-01
- Founders
David Becker