- Service Name
Firstmac
- Industry
Financial Services, Loans, Home Loans, Asset Finance
- Main Value Proposition
Firstmac provides accessible and competitive financial solutions that empower individuals to achieve their home and investment goals.
- Description
Firstmac is a proudly Australian-owned financial services company specializing in home loans, asset finance, and investment loans. With over 40 years of experience, it offers simple, affordable, and competitive financial products tailored to meet customer needs.
- Key Features
Low-rate home loans with great features; Asset finance for new and second-hand cars; Green home loan discounts for qualifying properties; User-friendly online account management
- Use Cases
Firstmac is most valuable for individuals seeking home loans, asset financing for vehicles, and investment loans, particularly for first-time buyers and expats.
- Competitive advantages
Long-standing experience of over 40 years in the financial sector; Recognition as a top non-bank lender in independent broker surveys; Innovative products like the Expat Home Loan catering to Australian property buyers overseas
- Strengths
Firstmac's strengths include its extensive experience, commitment to customer service, competitive product offerings, and active participation in community and sustainability initiatives.
- Positioning
Firstmac positions itself as a reliable alternative to major banks, focusing on personalized service and community engagement.
- Audience
The target users include first-time home buyers, expats looking to invest in Australian property, individuals seeking competitive car loans, and those interested in sustainable financing options.
- CTA
Apply Online
- Tags
Home Loans
Asset Finance
Investment Loans
Sustainable Financing
- Tagline
Helping people is at the heart of everything we do
- Tone of Voice
Friendly, supportive, professional
- Differentiation
Firstmac stands out in the market as a 100% Australian-owned company with a strong focus on customer service and community support, including initiatives for women and children.
- Brand Positioning
Firstmac's brand identity is rooted in being a trusted, community-oriented financial institution that prioritizes customer needs and sustainable practices.
- Founded
1981-01-01
- Founders
Kim Cannon