- Service Name
First Mortgage
- Industry
Financial Services, Mortgage Brokerage, Mortgage Advice, Home Financing
- Main Value Proposition
First Mortgage offers free, impartial mortgage advice and guarantees to find the best mortgage deal for clients, ensuring a hassle-free experience.
- Description
First Mortgage is a UK-based mortgage broker that offers free, impartial mortgage advice to help clients find the best mortgage options available. They provide services for various mortgage needs including first-time buyers, remortgaging, and buy-to-let mortgages.
- Key Features
100% Free Service; Access to over 10,000 mortgage products; Comprehensive paperwork assistance; Best in Market mortgage guarantee
- Use Cases
First Mortgage is most valuable for first-time buyers, individuals looking to remortgage, and those interested in buy-to-let mortgages.
- Competitive advantages
No fees charged to clients, ever.; Access to a vast range of mortgage products from multiple lenders.; Personalized service with a focus on individual client circumstances.
- Strengths
First Mortgage's main strengths include their award-winning service, extensive product range, and commitment to providing free, impartial advice without hidden fees.
- Positioning
First Mortgage positions itself as a leading, customer-focused mortgage broker in the UK, emphasizing free advice and a wide selection of mortgage products.
- Audience
The target users include first-time home buyers, homeowners looking to remortgage, and property investors seeking buy-to-let options.
- Brand Positioning
First Mortgage identifies itself as an award-winning, client-centric mortgage broker that prioritizes transparency and customer satisfaction.
- CTA
Contact your local branch for free mortgage advice.
- Differentiation
First Mortgage stands out in the market by providing a completely fee-free service funded by mortgage lenders, along with a unique guarantee that pays clients £500 if they find a better mortgage offer elsewhere.
- Tagline
First things first, we’ll find you the best mortgage out there. Guaranteed.
- Tags
Mortgage Advice
Fee-Free Service
Impartial Guidance
Best Mortgage Deals
- Tone of Voice
Friendly, professional, reassuring
- Founded
1953-01-01