- Service Name
Flood Re
- Industry
Insurance, category: Re-insurance, sub-category: Flood insurance
- Main Value Proposition
Flood Re helps homeowners in flood-prone areas access affordable insurance coverage, reducing the financial burden associated with flood risks.
- Description
Flood Re is a joint initiative between the Government and insurers aimed at making flood cover more affordable as part of household insurance policies. It provides support for homeowners in high-risk flood areas to secure insurance at reasonable rates.
- Key Features
Joint initiative between the Government and insurers; Affordable flood cover for household insurance; Eligibility tool to assess flood risk; Resources and guides for flood risk management
- Use Cases
Flood Re is most valuable for homeowners in flood-prone areas seeking affordable insurance, individuals looking to assess their flood risk, and communities aiming to improve flood resilience.
- Competitive advantages
Government-backed initiative ensuring reliability and trust; Specialized focus on flood insurance, unlike general insurers; Tools and resources specifically designed for flood risk assessment
- Strengths
Flood Re's strengths lie in its government backing, specialized focus on flood insurance, and the provision of tools and resources that empower homeowners to understand and manage their flood risk.
- Positioning
Flood Re positions itself as a dedicated solution for flood insurance, bridging the gap between government support and insurance needs for vulnerable properties.
- Audience
The target users include homeowners in high-risk flood areas, insurance providers looking for solutions to offer their clients, and local communities affected by flooding.
- Brand Positioning
Flood Re identifies itself as a reliable and supportive partner for homeowners facing flood risks, emphasizing affordability and accessibility in insurance.
- CTA
Find a Flood Re insurer
- Differentiation
Flood Re uniquely combines government support with insurance industry collaboration to specifically address the challenges of insuring properties at high risk of flooding.
- Tagline
Flood Re - A flood re-insurance scheme
- Tags
flood insurance
affordable coverage
risk assessment
homeowner support
- Tone of Voice
Supportive, informative, reassuring
- Founded
2013-01-01