- Service Name
Fold
- Industry
Finance, Cryptocurrency, Personal Finance, Financial Technology
- Main Value Proposition
Fold provides a seamless way to earn, buy, and live on bitcoin, making it easy for users to integrate bitcoin into their daily financial activities.
- Description
Fold is a financial services platform that allows users to earn bitcoin rewards on every purchase made with their prepaid debit card. It enables users to buy bitcoin with zero fees and get bitcoin back on bill payments and gift card purchases.
- Key Features
Earn bitcoin rewards with every purchase; Buy bitcoin with zero fees; Pay bills and earn rewards; Pull out cash from ATMs with no added fees
- Use Cases
Fold is most valuable for users looking to earn bitcoin rewards while shopping, those who want to buy bitcoin without fees, and individuals who wish to manage their finances with a focus on bitcoin.
- Competitive advantages
Zero fees on bitcoin purchases for Fold+ subscribers; Ability to earn rewards on bill payments and gift card purchases; FDIC pass-through insurance on USD balances
- Strengths
Fold's strengths include its user-friendly interface, the ability to earn rewards on a wide range of transactions, and the integration of bitcoin into everyday financial activities.
- Positioning
Fold positions itself as a leading financial services platform that empowers users to earn and manage bitcoin effortlessly.
- Audience
The target users include cryptocurrency enthusiasts, individuals looking to earn rewards on everyday spending, and those interested in integrating bitcoin into their financial management.
- CTA
Get started in minutes
- Tags
Bitcoin rewards
Prepaid debit card
Zero fees
Financial services
- Tagline
Personal finance powered by bitcoin
- Tone of Voice
Informative, engaging, empowering
- Differentiation
Fold stands out in the market by offering a unique combination of earning bitcoin rewards on everyday purchases and the ability to buy bitcoin without incurring fees.
- Brand Positioning
Fold's brand identity is centered around innovation in personal finance, leveraging the benefits of bitcoin to enhance user financial experiences.
- Founded
2014-02-01
- Founders
Chris Martin
Corbin Pon
Will Reeves