Fig App: Summary

Fig App

Health and Wellness, Food Technology, Dietary Applications, Nutrition Apps

Fig empowers users to make informed food choices by providing tailored options that fit their dietary restrictions.

Fig is a dietary and nutrition application that helps users navigate their food options based on dietary restrictions. It allows users to find suitable products, scan barcodes, and simplify ingredient checks.

Search for thousands of products from 50+ stores; Scan barcodes to check product suitability; Simplify ingredient matching based on dietary needs; Create a personalized food fingerprint

Fig is most valuable for individuals with food allergies, those following specific diets like vegan or paleo, and anyone looking to simplify their food shopping experience.

Extensive database covering various dietary needs; Real-time barcode scanning for immediate product evaluation; Community-driven approach promoting ingredient transparency

Fig's strengths lie in its user-centric design, extensive product database, and commitment to community support and education regarding dietary restrictions.

Fig positions itself as a comprehensive solution for navigating dietary restrictions, making food choices easier and more accessible.

The target users include individuals with food allergies, health-conscious consumers, and those following specific dietary lifestyles such as vegan or gluten-free.

Fig's brand identity is centered around community support, transparency in food ingredients, and a commitment to improving the dietary experience for all users.

Create My Fig

Fig stands out by combining a comprehensive food database with a user-friendly scanning feature, making it easier for individuals with dietary restrictions to find suitable foods.

Find foods you can eat.

• Food Scanner

• Dietary Restrictions

• Nutrition App

• Ingredient Transparency

Supportive, informative, approachable

2019-01-01

• Andrew Hollar

• Maxwell Rebarber