- Service Name
FORM Smart Swim Goggles
- Industry
Sports Technology, Wearable Technology, Swim Gear, Smart Fitness Devices
- Main Value Proposition
The primary value offered is the ability to track and analyze swimming performance in real-time, allowing swimmers to make immediate adjustments and improve their technique.
- Description
FORM Smart Swim Goggles are innovative swim goggles equipped with a smart display that provides real-time metrics to enhance swimming performance. Paired with the FORM Swim App, they offer insights and analytics to help swimmers of all levels improve their technique and efficiency.
- Key Features
Real-time heart rate monitoring; Automatic tracking of moving and resting time; Stroke rate and distance per stroke metrics; Wireless syncing with the FORM app for post-swim analysis
- Use Cases
The service is most valuable for competitive swimmers looking to improve their performance, fitness enthusiasts aiming to track their workouts, and triathletes needing precise metrics during training.
- Competitive advantages
Real-time metrics displayed directly in the goggles; Integration with popular fitness watches for enhanced tracking; A comprehensive app that provides detailed post-swim analysis and insights
- Strengths
The goggles are designed for comfort and performance, featuring a secure fit, leak-free design, and advanced technology that enhances the swimming experience.
- Positioning
FORM positions itself as a leader in swim technology, offering innovative solutions that cater to both serious athletes and casual swimmers.
- Audience
The target users include competitive swimmers, triathletes, and fitness swimmers who seek to enhance their swimming performance and technique.
- CTA
Shop Now
- Tags
Smart Swim Goggles
Real-time Metrics
Swim Performance
Fitness Tracking
- Tagline
Become A Better Swimmer
- Tone of Voice
Innovative, motivational, engaging
- Differentiation
FORM Smart Swim Goggles uniquely combine advanced metrics tracking with a smart display, enabling swimmers to receive live feedback without interrupting their swim, which is not commonly found in traditional swim goggles.
- Brand Positioning
FORM is identified as a cutting-edge sports technology brand focused on improving swimming performance through smart technology.
- Founded
2016-01-01
- Founders
Dan Eisenhardt