- Service Name
Fornova
- Industry
Travel & Hospitality, Business Intelligence, Revenue Management, Distribution Optimization
- Main Value Proposition
Fornova offers a powerful suite of tools that help hotels understand their market position, manage distribution effectively, and enhance revenue generation.
- Description
Fornova provides Business Intelligence solutions specifically designed for the travel and hospitality industry, enabling hotels to optimize their distribution and revenue strategies. The service focuses on empowering users to generate demand and maximize revenue through comprehensive data insights.
- Key Features
Comprehensive market performance analysis against competitors; Digital distribution management across various OTA and metasearch sites; Optimized marketing spend for improved digital marketing ROI; Unified dashboard for revenue and operational analytics
- Use Cases
Fornova is most valuable for hotels looking to enhance their market share, manage digital distribution effectively, optimize marketing spend, and analyze customer and channel segmentation.
- Competitive advantages
Preferred partner to over 20,000 hotels and major global OTAs; Ability to monitor 1.25 billion rates from over 72 countries monthly; A dedicated team of 200 professionals across 10 countries
- Strengths
Fornova's strengths include its comprehensive data tracking capabilities, strong partnerships within the industry, and a focus on actionable insights for revenue optimization.
- Positioning
Fornova positions itself as a market leader in Business Intelligence solutions for the travel and hospitality sector, focusing on data-driven decision-making.
- Audience
The primary target users are hotel managers, revenue management teams, and marketing professionals within the hospitality industry who seek to improve their operational efficiency and revenue.
- CTA
Free Trial
- Tags
Revenue Intelligence
Distribution Optimization
Market Analysis
Digital Marketing
- Tagline
Empowering the global travel & hospitality industry to optimize distribution, generate demand and maximize revenue
- Tone of Voice
Professional, authoritative, supportive
- Differentiation
Fornova stands out in the market due to its extensive global data set and patented technology that tracks a vast number of hotel rates and websites daily.
- Brand Positioning
Fornova's brand identity is built around empowerment and optimization, emphasizing its role as a trusted partner in the hospitality industry.
- Founded
2010-01-01
- Founders
Dmitry Babitsky
Michael Rubanovich