- Service Name
Foundry
- Industry
Technology, Marketing, B2B Marketing, Data-Driven Marketing
- Main Value Proposition
Foundry helps tech marketers connect with and address the full buying team, ensuring that marketing efforts resonate with buyers' unique needs and behaviors.
- Description
Foundry is a technology marketing company that connects tech marketers with in-market technology purchase decision-makers using proprietary intent data signals. It offers a range of marketing solutions designed to engage and influence the full buying team throughout the purchasing process.
- Key Features
Proprietary intent data signals; Access to a trusted network of IT publishers; Buyer-centric content and marketing solutions; Industry-leading events for IT decision-makers
- Use Cases
Foundry is most valuable for technology marketers looking to engage decision-makers, enhance brand visibility, and drive demand through targeted marketing strategies.
- Competitive advantages
Extensive reach with 28 million monthly visitors across editorial properties; High engagement rate with 96% of visitors taking action towards purchasing after engaging with content; Over 800 industry-leading events that connect IT decision-makers globally
- Strengths
Foundry's strengths lie in its deep understanding of technology buyers, its extensive network of trusted brands, and its ability to leverage data for effective marketing strategies.
- Positioning
Foundry positions itself as a leader in technology marketing, focusing on data-driven insights and buyer engagement to facilitate informed purchasing decisions.
- Audience
The target users include technology marketers, IT decision-makers, and organizations seeking to influence technology purchasing decisions.
- CTA
Get the insights
- Tags
Intent data
B2B marketing
Technology decision-makers
Buyer engagement
- Tagline
Stories inspire. Data connects.
- Tone of Voice
Professional, insightful, engaging
- Differentiation
Foundry uniquely combines storytelling with intent data to create personalized B2B marketing experiences, setting it apart from traditional marketing approaches.
- Brand Positioning
As part of IDG, Foundry is recognized as an authority in the tech industry, committed to driving progress and innovation while fostering a community of technology buyers.
- Founded
1964-01-01
- Founders
Hugo Shong
Patrick McGovern