- Service Name
FramesDirect.com
- Industry
Retail, Eyewear, Online Shopping, Optical
- Main Value Proposition
FramesDirect.com provides the largest online selection of authentic designer eyewear at competitive prices, combined with expert support and high-quality lenses.
- Description
FramesDirect.com is an online retailer specializing in a wide selection of eyeglasses, sunglasses, and prescription eyewear. They offer high-quality lenses and a variety of designer brands at competitive prices.
- Key Features
Virtual Mirror tool for trying on glasses online; Expert opticians available for customer support; High-quality lenses with advanced technology; Buy One, Give One program to donate glasses
- Use Cases
FramesDirect.com is most valuable for individuals looking to purchase prescription eyewear, sunglasses, or contact lenses online, especially those who prefer a wide selection and expert guidance.
- Competitive advantages
Owned by EssilorLuxottica, ensuring high-quality lens manufacturing; Price-match guarantee to ensure the best prices; Expert opticians with over 20 years of experience available for customer assistance
- Strengths
The main strengths of FramesDirect.com include its vast selection of eyewear, commitment to quality, and strong customer service support from trained opticians.
- Positioning
FramesDirect.com positions itself as a leading online eyewear retailer that combines quality, variety, and expert support to enhance the shopping experience.
- Audience
The target users include fashion-conscious individuals seeking designer eyewear, families looking for affordable children's glasses, and anyone needing prescription lenses.
- CTA
Shop Now
- Tags
Eyewear
Prescription Glasses
Sunglasses
Designer Frames
- Tagline
Eyeglasses, Sunglasses, and Prescription Sunglasses Online
- Tone of Voice
Professional, Friendly, Supportive
- Differentiation
FramesDirect.com is unique in the market due to its extensive selection of over 100,000 products, its innovative virtual try-on technology, and its commitment to social responsibility through the Buy One, Give One program.
- Brand Positioning
The brand identity of FramesDirect.com is rooted in quality, service, and a commitment to social responsibility, appealing to consumers who value both style and ethics.
- Founded
1996-01-01
- Founders
Dhavid Cooper
Guy Hodgson