- Service Name
FrameWorks Institute
- Industry
Non-profit, social research, communication, social justice
- Main Value Proposition
FrameWorks Institute offers insights and resources to help change public narratives and mindsets about critical social issues.
- Description
FrameWorks Institute applies social science methods to study how people understand social issues. It collaborates with storytellers, organizations, and coalitions to shift mindsets and create a more just world.
- Key Features
Collaboration with storytellers and organizations; Research on public mindsets and narratives; Focus on cultural shifts and effective communication; Multi-year investigations into American culture
- Use Cases
The service is most valuable for organizations looking to improve their communication strategies around social issues, policymakers aiming to influence public opinion, and advocates seeking to shift cultural narratives.
- Competitive advantages
Expertise from a diverse team of social scientists and communication professionals; A focus on cultural change through systematic research; Proven impact through effective framing strategies
- Strengths
FrameWorks Institute's strengths lie in its rigorous research methodology, collaborative approach, and its ability to translate complex social issues into accessible narratives.
- Positioning
FrameWorks Institute positions itself as a leader in the field of social issue framing, providing essential resources and insights for effective communication.
- Audience
The target users include non-profit organizations, social justice advocates, and policymakers who are focused on social issues and cultural change.
- CTA
Learn About Framing
- Tags
social issues
framing
communication
cultural change
- Tagline
Changing the conversation on social issues.
- Tone of Voice
Collaborative, insightful, impactful
- Differentiation
The institute uniquely combines social science research with practical applications in storytelling and communication to influence public perception and policy.
- Brand Positioning
The brand identity emphasizes collaboration, research-driven insights, and a commitment to social justice and equity.
- Founded
1999-01-01