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FrameWorks Institute: Summary

FrameWorks Institute applies social science methods to study how people understand social issues. It collaborates with storytellers, organizations, and coalitions to shift mindsets and create a more just world.

Service Name

FrameWorks Institute

Industry

Non-profit, social research, communication, social justice

Main Value Proposition

FrameWorks Institute offers insights and resources to help change public narratives and mindsets about critical social issues.

Description

FrameWorks Institute applies social science methods to study how people understand social issues. It collaborates with storytellers, organizations, and coalitions to shift mindsets and create a more just world.

Key Features

Collaboration with storytellers and organizations; Research on public mindsets and narratives; Focus on cultural shifts and effective communication; Multi-year investigations into American culture

Use Cases

The service is most valuable for organizations looking to improve their communication strategies around social issues, policymakers aiming to influence public opinion, and advocates seeking to shift cultural narratives.

Competitive advantages

Expertise from a diverse team of social scientists and communication professionals; A focus on cultural change through systematic research; Proven impact through effective framing strategies

Strengths

FrameWorks Institute's strengths lie in its rigorous research methodology, collaborative approach, and its ability to translate complex social issues into accessible narratives.

Positioning

FrameWorks Institute positions itself as a leader in the field of social issue framing, providing essential resources and insights for effective communication.

Audience

The target users include non-profit organizations, social justice advocates, and policymakers who are focused on social issues and cultural change.

CTA

Learn About Framing

Tags
  • social issues

  • framing

  • communication

  • cultural change

Tagline

Changing the conversation on social issues.

Tone of Voice

Collaborative, insightful, impactful

Differentiation

The institute uniquely combines social science research with practical applications in storytelling and communication to influence public perception and policy.

Brand Positioning

The brand identity emphasizes collaboration, research-driven insights, and a commitment to social justice and equity.

Founded

1999-01-01