Freedelity: Summary

Freedelity

Data Management, Consumer Services, Data Privacy, Loyalty Programs

Freedelity offers a comprehensive solution for managing consumer data, ensuring privacy and compliance while enhancing customer engagement for retailers.

Freedelity is a consumer data management platform that allows individuals to manage their personal data and consent while providing retailers with tools to better understand and communicate with their customers. It serves as a trusted intermediary between data processors and consumers in Belgium.

MyFreedelity platform for personal data management; CustoCentrix for retailers to collect and analyze customer data; KYC (Know Your Customer) data validation and normalization; Automated processes for data updates and duplicate merging

Freedelity is most valuable for individual consumers managing their personal data, retailers seeking to enhance customer relationships, and data managers responsible for CRM and BtoC data handling.

Strong focus on consumer trust and data privacy; Integration with Belgian eID for secure identity verification; Established partnerships with major retailers in Belgium

Freedelity's strengths lie in its innovative use of technology for data management, strong partnerships with retailers, and a commitment to consumer privacy and consent.

Freedelity positions itself as a leading consumer data platform in Belgium, emphasizing trust, privacy, and effective data management solutions.

The target users include individual consumers in Belgium, retailers looking to improve customer engagement, and data managers overseeing consumer data compliance.

Freedelity's brand identity is centered around being a reliable partner in data management, focusing on consumer trust and compliance with data protection regulations.

Learn more about our Data Quality solutions

Freedelity uniquely positions itself as a trusted third party in the relationship between data processors and consumers, focusing on mutualization of data management among retailers.

Freedelity is the reference player in managing personal data of consumers residing in Belgium.

• Data Management

• Consumer Privacy

• Retail Solutions

• Loyalty Programs

Professional, Trustworthy, Innovative

2009-01-01

• Sébastien Buysse