- Service Name
FreeWill
- Industry
Legal Services, Estate Planning, Online Services, Philanthropy
- Main Value Proposition
FreeWill offers a free and straightforward way for individuals to create legally binding wills, ensuring peace of mind and proper estate planning.
- Description
FreeWill is an online platform that allows individuals to create their legal wills quickly and at no cost. It provides a simple and interactive way to compile will forms that can be printed and signed or used as a template for legal counsel.
- Key Features
Create a legal will in under 20 minutes for free; Step-by-step guidance through the will-making process; Ability to update documents at any time without charge; Additional estate planning products like living wills and power of attorney
- Use Cases
Individuals looking to create or update their wills, those needing additional estate planning documents, and people wanting to ensure their wishes are legally documented.
- Competitive advantages
No cost for creating a will, making it accessible to everyone; Quick process that takes less than 20 minutes; Additional resources and products for comprehensive estate planning
- Strengths
The platform is user-friendly, offers a variety of estate planning tools, and is backed by legal experts, ensuring reliability and ease of use.
- Positioning
FreeWill positions itself as a free, accessible solution for estate planning, targeting individuals who may not have the means to pay for traditional legal services.
- Audience
Individuals planning their estates, nonprofit organizations seeking to educate donors, and legal advisors looking for resources for clients.
- CTA
Create a will now—it’s free!
- Tags
Estate Planning
Legal Will
Free Services
Philanthropy
- Tagline
Get peace of mind
- Tone of Voice
Supportive, informative, straightforward
- Differentiation
FreeWill stands out by providing a completely free service for will creation, unlike many competitors that charge fees for similar services.
- Brand Positioning
FreeWill is identified as a public benefit corporation focused on philanthropy and making estate planning accessible to all.
- Founded
2016-01-01
- Founders
Jennifer Xia
Patrick Schmitt