- Service Name
FRIDAY Insurance
- Industry
Insurance, Car Insurance, Digital Insurance, Online Services
- Main Value Proposition
FRIDAY Insurance provides comprehensive protection at fair prices with a focus on a hassle-free digital experience.
- Description
FRIDAY Insurance offers a fully digital insurance experience with flexible pricing options, allowing customers to pay per kilometer for their car insurance. The service aims to simplify the insurance process from signing up to filing claims.
- Key Features
100% digital process; Flexible pay-per-kilometer pricing; Instant eVB number after signing up; 24/7 claims reporting
- Use Cases
Ideal for individuals looking for affordable car insurance based on their driving habits, those who prefer a digital-first approach to insurance, and customers needing quick and easy claims processing.
- Competitive advantages
Fully digital and paperless process; High customer satisfaction ratings for claims processing; Flexible and transparent pricing options
- Strengths
The service is characterized by its user-friendly digital interface, excellent customer service, and a strong focus on customer satisfaction.
- Positioning
FRIDAY positions itself as a modern, digital insurance provider that prioritizes customer experience and flexibility.
- Audience
Target users include tech-savvy individuals, young drivers, and anyone seeking flexible and affordable insurance solutions.
- CTA
Calculate now
- Tags
Digital Insurance
Flexible Pricing
Customer Satisfaction
Claims Processing
- Tagline
Pay per kilometer & save
- Tone of Voice
Friendly, straightforward, efficient
- Differentiation
FRIDAY stands out in the market by offering a unique pay-per-kilometer pricing model, which allows customers to save money based on their actual usage.
- Brand Positioning
The brand identity is centered around innovation, customer-centricity, and sustainability, being part of the Swiss Baloise Group.
- Founded
2017-01-01
- Founders
Christoph Samwer
Florian Eismann