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Fringe: Summary

Fringe is a lifestyle benefits marketplace that offers personalized benefits tailored to individual employee needs. It consolidates various employee benefits into a single platform, enhancing employee loyalty and wellbeing.

Service Name

Fringe

Industry

Human Resources, Employee Benefits, Lifestyle Benefits, Employee Recognition

Main Value Proposition

Fringe provides a comprehensive platform for lifestyle benefits that enhances employee satisfaction and retention while reducing costs.

Description

Fringe is a lifestyle benefits marketplace that offers personalized benefits tailored to individual employee needs. It consolidates various employee benefits into a single platform, enhancing employee loyalty and wellbeing.

Key Features

Consolidation of disparate point solutions into one platform; Diverse services catering to everyday employee needs; Employee recognition and rewards programs; Support for remote, in-office, and hybrid work environments

Use Cases

Fringe is most valuable in scenarios such as enhancing employee retention, attracting top talent, and providing tailored benefits for remote and hybrid teams.

Competitive advantages

Ability to save up to 80% on employee experience budgets; A single contract and fee for multiple services; High employee engagement and satisfaction with the benefits offered

Strengths

Fringe's strengths lie in its ability to provide a wide range of personalized benefits, ease of implementation, and strong positive feedback from users about its impact on employee wellbeing.

Positioning

Fringe positions itself as a leader in the employee benefits space, focusing on lifestyle benefits that are customizable and accessible to all employees.

Audience

The target users include HR teams, people managers, and organizations looking to improve employee engagement and satisfaction, particularly in multi-generational workplaces.

CTA

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Tags
  • Employee Benefits

  • Wellbeing

  • Lifestyle Benefits

  • Employee Engagement

Tagline

The wellbeing marketplace for Stipend programs

Tone of Voice

Supportive, Engaging, Innovative

Differentiation

Fringe uniquely combines various employee benefits into a single platform, allowing for personalized and self-selected options that cater to the diverse needs of a multi-generational workforce.

Brand Positioning

Fringe's brand identity emphasizes innovation in employee benefits, prioritizing employee happiness and wellbeing while simplifying the benefits management process for employers.

Founded

2018-11-01

Founders
  • Andrew Dunlap

  • Chris Luhrman

  • Isaiah Goodall

  • Jason Murray

  • Jordan Peace