- Service Name
Full Fact
- Industry
Non-profit, charity, fact-checking, public information
- Main Value Proposition
Full Fact offers reliable fact-checking services to ensure that public figures and media provide evidence-based claims, thereby improving the quality of public debate.
- Description
Full Fact is the UK's independent fact-checking organization that aims to expose and counter misinformation. It provides unbiased assessments of claims made in the media and public discourse to promote informed public debate.
- Key Features
Independent fact-checking; Campaigning against misinformation; Training in media literacy and data analysis; Monitoring government promises
- Use Cases
Full Fact is most valuable in scenarios such as verifying claims made by public figures, educating the public on media literacy, and monitoring government accountability.
- Competitive advantages
Impartial and independent assessments; Focus on public education through training; Active campaigning to improve information standards
- Strengths
Full Fact's main strengths include its independence, comprehensive fact-checking processes, and its commitment to enhancing public understanding of information.
- Positioning
Full Fact positions itself as a leading authority in fact-checking within the UK, dedicated to promoting truth and accountability in public discourse.
- Audience
The target users include journalists, policymakers, educators, and the general public who seek accurate information and wish to combat misinformation.
- CTA
Donate
- Tags
fact-checking
misinformation
public debate
media literacy
- Tagline
Full Fact fights bad information
- Tone of Voice
Informative, authoritative, compassionate
- Differentiation
Full Fact is unique in its commitment to independent fact-checking and its role as a charity focused on improving the information environment in the UK.
- Brand Positioning
Full Fact is identified as a trustworthy and impartial organization that champions the fight against misinformation and advocates for better information standards.
- Founded
2010-01-01
- Founders
Michael Samuel
Will Moy