- Service Name
Gatlinburg Convention & Visitors Bureau
- Industry
Tourism, Travel, Outdoor Recreation, Hospitality
- Main Value Proposition
Gatlinburg serves as a basecamp for adventure, providing visitors with everything they need to explore the Great Smoky Mountains and enjoy local attractions.
- Description
The Gatlinburg Convention & Visitors Bureau promotes Gatlinburg, TN as a premier travel destination, offering a variety of outdoor activities, dining options, and events. It serves as a comprehensive resource for planning visits to the Great Smoky Mountains and the surrounding area.
- Key Features
Diverse outdoor activities including hiking and scenic drives; Comprehensive travel tips and resources for visitors; A variety of dining options and local events; Access to vacation guides and mobile app for planning
- Use Cases
Gatlinburg is most valuable for family vacations, romantic getaways, adventure seekers, and those looking to experience local culture and events.
- Competitive advantages
Proximity to the Great Smoky Mountains National Park; A wide range of seasonal events and festivals; Comprehensive resources for planning and experiencing the area
- Strengths
Gatlinburg's strengths lie in its diverse offerings of outdoor activities, rich cultural experiences, and a welcoming community atmosphere that enhances visitor experiences.
- Positioning
Gatlinburg positions itself as a premier destination for outdoor adventures and cultural experiences in the Smoky Mountains.
- Audience
The target users include families looking for vacation spots, couples seeking romantic getaways, adventure enthusiasts, and tourists interested in local culture.
- CTA
Explore the Official Vacation Guide, Subscribe to Win a Dream Vacation, Download the Gatlinburg App
- Tags
Outdoor Activities
Travel Planning
Cultural Events
Great Smoky Mountains
- Tagline
The Mountains Are Calling
- Tone of Voice
Inviting, adventurous, informative
- Differentiation
Gatlinburg uniquely combines access to stunning natural landscapes with a vibrant town atmosphere, offering both outdoor adventures and cultural experiences.
- Brand Positioning
The brand identity emphasizes adventure, community, and the natural beauty of the Smoky Mountains, appealing to a wide range of visitors.
- Founded
2012-01-01