- Service Name
gen-t do Brasil
- Industry
Healthcare, Biotechnology, Genomics, Precision Medicine
- Main Value Proposition
The primary value offered is the establishment of a diverse genetic bank that supports the development of more precise and effective medicines, addressing the lack of diversity in genomic research.
- Description
gen-t do Brasil is a genomics platform that leverages the genetic diversity of the Brazilian population to enhance innovation and promote inclusion in precision medicine. It aims to establish the largest and most diverse genetic bank in Latin America, comprising 200,000 Brazilians.
- Key Features
Integration of genomic, clinical, and behavioral data; Population and disease-specific recruitment; Advanced analytics conducted by an internal data and bioinformatics team; Collection and storage of DNA and plasma samples in a biobank
- Use Cases
Primary scenarios where the service is most valuable include supporting researchers in developing targeted therapies, enhancing precision medicine for diverse populations, and addressing health disparities in marginalized communities.
- Competitive advantages
Focus on the largest population of African descent outside Africa, providing a unique genetic resource; Dedicated recruitment strategies targeting marginalized communities; Integration with Electronic Health Records (EMR) for comprehensive data analysis
- Strengths
Key strengths include a strong scientific team with expertise in human genetics, a clear mission to enhance diversity in genomic research, and a robust recruitment strategy that has already enlisted nearly 10,000 volunteers.
- Positioning
gen-t do Brasil positions itself as a leader in genomic research focused on diversity, aiming to revolutionize healthcare through inclusive practices.
- Audience
The target users include researchers in genomics and precision medicine, healthcare providers, and pharmaceutical companies looking to develop more effective treatments for diverse populations.
- CTA
Join gen-t do Brasil
- Tags
genomics
precision medicine
health innovation
diversity
- Tagline
To understand diversity is to reveal all that we can be
- Tone of Voice
Innovative, inclusive, authoritative
- Differentiation
gen-t do Brasil is unique in its focus on the genetic diversity of the Brazilian population, which has been historically underrepresented in genomic studies, thus enhancing the inclusivity of precision medicine.
- Brand Positioning
The brand identity emphasizes innovation, inclusivity, and scientific excellence, with a commitment to addressing health inequalities through genetic research.
- Founded
2021-07-12
- Founders
Fernando Stegmann
Lygia Pereira