- Service Name
Generation Home
- Industry
Financial Services, Mortgage Lending, Home Financing, Residential Mortgages
- Main Value Proposition
Generation Home aims to simplify the homebuying process and make it more transparent and fair, enabling more people to achieve homeownership.
- Description
Generation Home is a mortgage lender focused on making homeownership accessible and fair for everyone. They offer innovative solutions like income booster mortgages to help individuals afford homes more easily.
- Key Features
Income booster mortgages allowing multiple contributors; No impact on stamp duty when using a booster; Flexible support from friends and family as boosters; Dedicated conveyancing service with proactive updates
- Use Cases
Ideal for first-time buyers, home movers, and those looking to remortgage, especially individuals needing financial support from family or friends.
- Competitive advantages
Higher average borrowing limits compared to traditional lenders; No collateral required from the booster’s property; Proactive communication and support from a dedicated team
- Strengths
Generation Home's strengths lie in its innovative mortgage solutions, commitment to transparency, and customer-centric approach, which includes a dedicated team for support.
- Positioning
Generation Home positions itself as a modern, fair mortgage lender that addresses the challenges of traditional homebuying processes.
- Audience
Target users include first-time homebuyers, individuals looking to upsize, and those seeking to remortgage, particularly those who may struggle to afford a home on their own.
- CTA
Get started
- Tags
Homeownership
Mortgage Solutions
Income Booster
Fair Lending
- Tagline
Homebuying from start to finish, and beyond
- Tone of Voice
Supportive, transparent, innovative
- Differentiation
Generation Home uniquely allows up to six contributors on a mortgage, including non-family members, which broadens the accessibility of homeownership.
- Brand Positioning
The brand identity emphasizes fairness, transparency, and accessibility in the housing market, appealing to those who feel excluded from homeownership.
- Founded
2019-01-01
- Founders
Sophia Guy-White
William Rice