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Getaround: Summary

Getaround is a peer-to-peer car sharing marketplace that allows users to rent cars from local owners. It offers a convenient and flexible car rental experience through its mobile app, enabling users to unlock and access vehicles easily.

Service Name

Getaround

Industry

Transportation, Car Rental, Peer-to-Peer Car Sharing

Main Value Proposition

Getaround provides a hassle-free car rental experience by allowing users to rent cars on-demand from local owners, with the convenience of using a mobile app.

Description

Getaround is a peer-to-peer car sharing marketplace that allows users to rent cars from local owners. It offers a convenient and flexible car rental experience through its mobile app, enabling users to unlock and access vehicles easily.

Key Features

Unlock cars 24/7 with your phone; Trip liability insurance included; Book a car instantly with no waiting; Wide variety of vehicles available

Use Cases

Renting a car for a weekend getaway; Using a vehicle for business trips; Finding a car for moving or transporting goods; Accessing a car for rideshare or delivery gigs

Competitive advantages

No lines or paperwork required, as everything is managed through the app; Flexible rental options by the hour or day; Access to a diverse range of vehicles tailored to various needs

Strengths

Getaround's strengths include its user-friendly app, extensive vehicle selection, and the ability to rent cars on short notice, making it a convenient option for users.

Positioning

Getaround positions itself as a modern, flexible, and environmentally friendly alternative to traditional car rental services.

Audience

The target audience includes urban dwellers, travelers, business professionals, and individuals needing temporary vehicle access without the commitment of ownership.

CTA

Sign up now and get $20 off your first rental with code NEW20

Tags
  • car rental

  • car sharing

  • peer-to-peer

  • on-demand

Tagline

Rent a car in just a few taps

Tone of Voice

Friendly, approachable, convenient

Differentiation

Getaround stands out in the market by offering a peer-to-peer car rental model, which allows users to rent cars directly from individual owners, promoting community sharing and reducing the need for traditional rental fleets.

Brand Positioning

Getaround's brand identity emphasizes convenience, community, and sustainability, appealing to users who value innovative solutions for transportation.

Founded

2011-01-01

Founders
  • Elliot Kroo

  • Jessica Scorpio

  • Sam Zaid