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Lasting: Summary

Lasting is a marriage counseling and couples therapy app designed to help couples improve their relationships. It utilizes decades of scientific research to provide effective therapy solutions for couples and families.

Service Name

Lasting

Industry

Health, Mental Health, Therapy, Couples Therapy

Main Value Proposition

Lasting offers a comprehensive and scientifically-backed approach to improving relationships through accessible therapy solutions.

Description

Lasting is a marriage counseling and couples therapy app designed to help couples improve their relationships. It utilizes decades of scientific research to provide effective therapy solutions for couples and families.

Key Features

Decades of scientific research backing the therapy; High success rate with 94% of users reporting stronger relationships; Recommended by thousands of therapists; User-friendly app for easy access to therapy

Use Cases

Lasting is most valuable for couples seeking to resolve relationship issues, improve communication, and enhance their overall relationship satisfaction.

Competitive advantages

High user satisfaction with immediate improvements reported; Strong endorsement from therapists who recommend the app; Focus on both relationship improvement and parenting confidence

Strengths

Lasting's main strengths include its scientific foundation, high user satisfaction rates, therapist recommendations, and its focus on practical relationship skills.

Positioning

Lasting positions itself as the leading app for couples therapy, emphasizing its scientific basis and effectiveness in improving relationships.

Audience

The target users include married couples, individuals seeking relationship improvement, and therapists looking for supplemental tools for their clients.

CTA

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Tags
  • couples therapy

  • relationship counseling

  • mental health

  • therapy app

Tagline

Solve any relationship issue with the #1 therapy program

Tone of Voice

Supportive, encouraging, professional

Differentiation

Lasting stands out in the market by combining scientific research with a user-friendly app format, making therapy accessible and effective for couples.

Brand Positioning

Lasting is positioned as a trusted partner in relationship counseling, now enhanced by its affiliation with Talkspace, a well-known online therapy provider.

Founded

2017-01-01

Founders
  • Steven Dziedzic