- Service Name
Get Safe Online
- Industry
Internet Safety, Online Security, Digital Education, Consumer Protection
- Main Value Proposition
Get Safe Online offers free, impartial internet safety advice to help keep users and their families safe online.
- Description
Get Safe Online is a web-based resource that offers unbiased and easy-to-understand information on online safety. It provides practical advice to protect individuals and businesses from various online threats such as fraud and identity theft.
- Key Features
Practical advice on online safety; Resources for protecting computers and mobile devices; Guidance on avoiding online fraud and identity theft; Customized websites for 24 countries
- Use Cases
Get Safe Online is most valuable for individuals seeking to protect themselves from online threats, businesses looking to secure their operations, and families wanting to ensure their children's online safety.
- Competitive advantages
Leading source of unbiased online safety information in the UK; Wide range of resources covering various aspects of online safety; International presence with localized content for different countries
- Strengths
The service is recognized as the UK's leading online safety advice resource, offering a wealth of information and practical tools to enhance user safety online.
- Positioning
Get Safe Online positions itself as the foremost authority on online safety in the UK, providing essential resources and advice to navigate the digital landscape safely.
- Audience
The target users include individuals concerned about online safety, parents wanting to protect their children online, and businesses needing guidance on information security.
- CTA
Subscribe to PROTECT! for the latest news, views and advice.
- Tags
Online Safety
Internet Security
Fraud Prevention
Digital Literacy
- Tagline
We'll help you stay online with safety and confidence.
- Tone of Voice
Informative, supportive, reassuring
- Differentiation
Get Safe Online is unique in its comprehensive approach to online safety, providing tailored resources for both individuals and businesses across multiple countries.
- Brand Positioning
The brand is identified as a trustworthy and authoritative source for online safety information, emphasizing its commitment to helping users stay safe online.
- Founded
2006-01-01