- Service Name
Giltrap Group
- Industry
Automotive, Retail, Luxury Vehicles, Dealerships
- Main Value Proposition
Giltrap Group offers a premier selection of the world's best cars, backed by decades of experience and a commitment to customer satisfaction.
- Description
Giltrap Group is a leading automotive company in New Zealand, representing 19 prestigious car brands across multiple dealerships. With over 50 years of experience, they specialize in importing, distributing, and retailing luxury vehicles.
- Key Features
Wide selection of luxury car brands; Established since 1966; Multiple dealership locations across New Zealand; Expertise in EV and hybrid vehicles
- Use Cases
Ideal for customers seeking luxury vehicles, those interested in EVs and hybrids, and individuals looking for reliable automotive service and parts.
- Competitive advantages
Exclusive distribution rights for top brands like Porsche, Volkswagen, and Audi; Strong local presence with multiple dealerships; Expertise in both traditional and electric vehicle markets
- Strengths
The company has a rich history, a diverse portfolio of luxury brands, and a strong reputation for quality service and customer care.
- Positioning
Giltrap Group positions itself as the premier destination for luxury and high-performance vehicles in New Zealand.
- Audience
Target users include luxury car buyers, automotive enthusiasts, and environmentally conscious consumers interested in EVs.
- CTA
Book a Service, Find a Dealer, Enquire now
- Tags
Luxury Cars
Automotive Dealership
Electric Vehicles
Car Service
- Tagline
Where New Zealand finds the World’s Best Cars
- Tone of Voice
Professional, authoritative, passionate
- Differentiation
Giltrap Group stands out in the market due to its long-standing history, extensive brand representation, and focus on luxury and performance vehicles.
- Brand Positioning
The brand is identified as a trusted and prestigious automotive retailer with a focus on quality and customer satisfaction.
- Founded
1966-01-01
- Founders
Colin Giltrap