- Service Name
Girls Who Code
- Industry
Nonprofit, Education, Technology, STEM Education
- Main Value Proposition
Empowering girls, women, and non-binary individuals with coding skills and opportunities in technology to foster diversity in the tech industry.
- Description
Girls Who Code is a nonprofit organization dedicated to closing the gender gap in technology by providing free coding programs for girls, women, and non-binary individuals. They offer summer programs and after-school clubs that empower participants with essential coding skills and knowledge about emerging technologies.
- Key Features
AI curriculum that reaches over 200,000 students; GirlJams AI songwriting experience; Girls Who Code Girls gaming experience; Support for alumni in the tech workforce
- Use Cases
The service is most valuable for young women and non-binary individuals looking to gain coding skills, those interested in pursuing careers in technology, and alumni seeking ongoing support and networking opportunities.
- Competitive advantages
Strong alumni network with 218,000 members who are college-aged or post-college; Proven impact with alumni majoring in Computer Science at 7X the national average; Innovative programs that integrate AI and emerging technologies into the curriculum
- Strengths
Girls Who Code has a strong track record of serving a large number of participants, innovative programming that includes AI and creative applications, and a commitment to supporting their alumni in the tech industry.
- Positioning
Girls Who Code positions itself as a leader in promoting gender diversity in technology through education and community support.
- Audience
The target users include young girls, women, and non-binary individuals interested in coding and technology, as well as educators and organizations looking to partner with Girls Who Code.
- CTA
Sign Up Now
- Tags
coding education
AI technology
girls empowerment
STEM programs
- Tagline
Reaching 5 million girls, women, and non-binary people by 2030
- Tone of Voice
Empowering, supportive, inspiring
- Differentiation
Girls Who Code uniquely combines coding education with a focus on community building and support for underrepresented groups in tech, offering tailored programs that address both technical skills and personal development.
- Brand Positioning
The brand identity emphasizes empowerment, inclusivity, and innovation, aiming to inspire the next generation of female tech leaders.
- Founded
2011-12-07
- Founders
Reshma Saujani