- Service Name
Gleanin
- Industry
Marketing, Event Management, Community Marketing, Digital Marketing
- Main Value Proposition
Gleanin enables event marketers to create sell-out events by utilizing the trust and engagement of their event community through effective word-of-mouth marketing.
- Description
Gleanin is a Community Marketing platform designed to help event marketers create engaging content and drive more attendees to their events. It leverages word-of-mouth marketing to enhance event promotion and increase registrations.
- Key Features
Powerful word-of-mouth tools; Multichannel campaign creation; Enterprise-grade reporting and analytics; GDPR-friendly and browser-based platform
- Use Cases
Gleanin is most valuable for event organizers looking to promote digital, hybrid, or face-to-face events, especially when aiming to increase registrations and engagement through social media.
- Competitive advantages
Reduces time spent on content creation for event promotion; Increases event attendance through effective social sharing; Provides smart analytics for better marketing decision-making
- Strengths
Gleanin's main strengths include its user-friendly interface, the ability to create engaging campaigns without needing design skills, and its focus on leveraging community trust for marketing.
- Positioning
Gleanin positions itself as a leading Community Marketing platform specifically tailored for event marketers, emphasizing the importance of word-of-mouth in driving event success.
- Audience
The target users include event marketers, marketing directors, and event organizers who are looking to enhance their event promotion strategies and increase attendance.
- CTA
Try now
- Tags
Community Marketing
Event Promotion
Word-of-Mouth
Event Attendance
- Tagline
The Marketing Event for Event Marketers.
- Tone of Voice
Professional, Engaging, Supportive
- Differentiation
Gleanin stands out in the market by focusing on community-driven marketing strategies that empower attendees to share event content easily without the need for additional apps.
- Brand Positioning
Gleanin identifies itself as a platform built by event professionals for event professionals, focusing on community engagement and effective marketing solutions.
- Founded
2011-01-01
- Founders
Ajay Mathur
Paul Birch
Peter Richards