- Service Name
Global
- Industry
Media, Advertising, Radio, Outdoor Advertising
- Main Value Proposition
Global provides unparalleled access to a vast audience through its integrated media platforms, ensuring effective advertising and entertainment solutions.
- Description
Global is a leading media and entertainment company in the UK that operates a variety of commercial radio stations and outdoor advertising platforms. It reaches over 51 million individuals weekly through its diverse offerings, including radio, digital platforms, and outdoor media.
- Key Features
Largest commercial radio brand in the UK; Extensive outdoor advertising portfolio with over 253,000 sites; Access to a wide audience of over 51 million weekly listeners; Diverse range of popular radio stations including Heart, Capital, and Classic FM
- Use Cases
Global is most valuable for advertisers looking to reach a large audience, brands seeking to enhance their visibility through outdoor media, and listeners wanting access to popular radio content.
- Competitive advantages
Leading position in both radio and outdoor advertising sectors in the UK; Extensive reach with over 95% of the UK population exposed to its outdoor media; Diverse portfolio of popular radio stations catering to various demographics
- Strengths
Global's strengths lie in its extensive audience reach, strong brand recognition in the radio industry, and a comprehensive outdoor advertising network.
- Positioning
Global positions itself as the foremost media and entertainment company in the UK, focusing on delivering high-quality content and advertising solutions.
- Audience
The target users include advertisers, media buyers, and consumers of radio and outdoor advertising, particularly those interested in music and entertainment.
- CTA
Advertise with Global
- Tags
Radio
Outdoor Advertising
Media
Entertainment
- Tagline
On-air, on Global Player and outdoor
- Tone of Voice
Professional, Engaging, Informative
- Differentiation
Global uniquely combines radio broadcasting with outdoor advertising, leveraging a massive audience reach across multiple platforms, which is not commonly found in the industry.
- Brand Positioning
Global's brand identity is centered around being a trusted leader in media and entertainment, known for its innovative approach and extensive reach.
- Founded
2007-01-01
- Founders
Ashley Tabor-King