- Service Name
upGrad GSP
- Industry
Education, International Student Recruitment, Online Education Services
- Main Value Proposition
upGrad GSP transforms lives through international education by providing access, expertise, and services in a student-centric marketplace.
- Description
upGrad GSP is a global marketplace that facilitates international student recruitment by connecting students with educational institutions worldwide. The platform empowers students to access diverse study options and provides recruitment partners with the necessary tools and resources for effective student recruitment.
- Key Features
Access to over 50,000 courses from leading institutions worldwide; AI-driven two-sided marketplace for enhanced user experience; Support for recruitment partners with tools and resources; Personalized guidance from education counselors for students
- Use Cases
The service is most valuable for international students seeking educational opportunities abroad, recruitment partners looking to enhance their services, and institutions aiming to increase their global presence.
- Competitive advantages
Accredited by AIRC, ICEF, and PIER, ensuring credibility and trust; Global recognition for proven expertise in the education sector; Strong partnerships with over 1,000 universities, enhancing outreach and conversion rates
- Strengths
upGrad GSP's strengths lie in its extensive global network, innovative use of technology, and a strong focus on student-centric services that cater to both students and recruitment partners.
- Positioning
upGrad GSP positions itself as a leading platform in the international education market, focusing on accessibility, diversity, and technology-driven solutions.
- Audience
The target users include international students, educational institutions, and recruitment agents, with maximum value for those seeking diverse study options and effective recruitment solutions.
- CTA
Get Started
- Tags
International Education
Student Recruitment
Global Marketplace
AI Technology
- Tagline
The global marketplace for international student recruitment
- Tone of Voice
Empowering, supportive, innovative
- Differentiation
The platform uniquely combines AI technology with a two-sided marketplace model, offering unparalleled diversity and transparency in international student recruitment.
- Brand Positioning
The brand is identified as a world-class organization in the education recruitment space, emphasizing innovation, quality service, and a commitment to transforming lives through education.
- Founded
2012-01-01
- Founders
Elaine Starkey
Kevin Morgan