- Service Name
Graduate Management Admission Council (GMAC)
- Industry
Education, Graduate Management Education, Assessment Services, Professional Development
- Main Value Proposition
GMAC offers comprehensive resources and support to graduate business schools, helping them to effectively recruit students and improve educational outcomes.
- Description
GMAC is the organization that owns the GMAT exam and provides essential market intelligence, research, and professional development opportunities for graduate business schools. It aims to connect schools with prospective students and enhance the quality of graduate management education.
- Key Features
Owner of the GMAT exam; Market intelligence and research services; Professional development opportunities; Recruitment solutions for graduate business schools
- Use Cases
GMAC is most valuable for graduate business schools looking to enhance their recruitment strategies, understand market trends, and improve their educational offerings.
- Competitive advantages
Exclusive access to GMAT exam data and insights; A global network of 223 member schools; Comprehensive support for recruitment and marketing strategies
- Strengths
GMAC's strengths lie in its authoritative position as the owner of the GMAT, its extensive research capabilities, and its commitment to supporting graduate business schools through tailored resources.
- Positioning
GMAC positions itself as a leader in graduate management education, providing essential tools and insights for schools to connect with students effectively.
- Audience
The primary target users include graduate business schools, admissions professionals, and prospective students seeking information about graduate management education.
- CTA
Learn More
- Tags
GMAT
Graduate Business Education
Market Intelligence
Professional Development
- Tagline
Advocating for Graduate Management Education
- Tone of Voice
Professional, authoritative, supportive
- Differentiation
GMAC uniquely combines ownership of the GMAT exam with extensive market research and professional development resources tailored specifically for graduate management education.
- Brand Positioning
GMAC is recognized as a trusted authority in graduate management education, advocating for the value of the GMAT and supporting schools in their recruitment efforts.
- Founded
1954-01-01